Taking a stroll with my customer avatar
Whoever has been dealing with storytelling in the context of strategic communication, has probably been introduced to the customer avatar. The ideal customer, the one person that represents the mass of people you want and need to talk to. Whatever need it is you’re addressing, it can be the ideal candidate, the perfect visitor to your store, the one person that really needs your product, the avatar is that in one person. It may seem a bit odd to assimilate a vast number of people in one Steven, Christian or Beth to the address, but it also has something of a calming notio
Updated 3 years ago
